Is Resonance the Grail?
My first encounter with metrics was when a friend at Ogilvy Direct (now OgilvyOne) explained how Vanguard Funds tracked ads to resulting investments. Each ad had a unique code that found its way...
View ArticleA hashtag a day.
There’s lots of talk these days about content strategy and content marketing. It’s a big practice and bigger business. In fact, data analysis tools supporting these efforts is may have surpassed the...
View Article
More Pages to Explore .....
